IS 2018 THE TIME TO CONSIDER A NEW MARKETING TOOL?

An interesting idea was presented in AGMA’s blog pages posted by Leah Lewis. Her subject was about industry sponsorship, an often overlooked possibility on the marketing menu but one that can yield long-term benefits.

Sponsoring an event can obviously put your name in front of industry colleagues and potential customers. It creates kudos and infers brand leadership status and influence by taking a pivotal role. 

This enhanced brand positioning can have a positive impact on your ability to attract new customers.

Her blog provides a few key reasons why sponsorship could be worth thinking about in 2018 – assuming of course, that your budget can run to it. See more here.


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