This could be a hot topic at the moment as trade show fever grips the industry. Ronson has recently returned from DSEI 2017 and EMO Hannover in Europe, Pacific 2017 in Sydney has just started and Gear Expo is on this month in Ohio.  It’s not cheap, and many companies do question the value of such events. So it’s interesting to hear the views of a seasoned trade show campaigner.

Adam Gimpert is Business Manager for Koepfer, America and weighs the benefits in AGMA’s relatively new resource ‘Gears Matter’ blog page. See more here.

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