How can we ensure that Australian companies deliver products and services which will be attractive to overseas buyers? What’s in it for them? Certainly, there are big rewards for companies entering the export market.
Think ‘export’ and reap the benefits
Business experts agree that exporting can be a profitable way of expanding a business and spreading risks by broadening target markets. Austrade research shows that, on average, exporting companies are more profitable than their non-exporting counterparts. They are more efficient and more productive. Exporting companies have better growth prospects, highly skilled, highly productive staff and tend to adapt technology and best practice techniques faster than their non exporting counterparts.
Exporting exposes business leaders to new ideas, management practices, marketing techniques, and ways of competing that they wouldn’t have experienced by staying at home.
Looking ahead
According to Smart Company, a resource book prepared by Australian Trade Commission (Austrade), entrepreneurs are looking forward with a renewed sense of optimism and excitement. Consumer and business confidence remains resilient, economic growth continues to creep upwards and expansion plans that were shelved during 2009 are being dusted off again.
There are many opportunities for astute Australian exporters to take their products and services to the world!
